frontkit
Veggiet Design Renewal
베지어트
베지어트
Graphic | Art Direction | Package
Veggiet, a wellness life brand by Huenic, is a 100% vegan protein shake brand made from pea protein. Front Kit carried out a design renewal for Veggiet to increase consumer preference and to enhance information delivery. Accordingly, a key visual was developed with the motif of ‘the image of powder being dissolved in water’ to more intuitively convey the characteristics of the product. The key visual was applied to color variations representing the four raw materials and flavors: grains, cacao, black beans, and matcha. As a result, the new package design, which reminds of the soft taste as well as the texture of the contents, received a great response from various consumers, and also enhanced the positive impression of the brand itself.
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Client: Huenic huenic.com
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PM & Brand Strategy: HIZ hizsite.com
Design: FRONT KIT
Design: FRONT KIT
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FRONT KIT
Art Direction: Min Ah Hong
Design: Yun Woo Shin, Jung In Lee
Photo: Yun Woo Shin, Hyeok Kim
FRONT KIT
Art Direction: Min Ah Hong
Design: Yun Woo Shin, Jung In Lee
Photo: Yun Woo Shin, Hyeok Kim
