프론트킷
Package Design Renewal for 'Bal-hui'
발휘 패키지 디자인 리뉴얼
발휘 패키지 디자인 리뉴얼
FRONT KIT carried out Package Design Renewal for 'Balhui', a fermented red ginseng brand of 'hy(former Korea Yakult Prefecture)’ in order to re-established the brand image and to differentiate its products from other red ginseng products on the display. The new package design, reminiscent of ancient medical documents, embodies traditional beauty and brand credibility. Additionally, the delicate illustrations drawn in gold add an extra sense of luxury.
Client: hy
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Participation: Hyeok Kim, Jung In Lee, So Jeong Lee, Kyung Ran Park, Ga Bin Kim
Photo: Ga Bin Kim
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Participation: Hyeok Kim, Jung In Lee, So Jeong Lee, Kyung Ran Park, Ga Bin Kim
Photo: Ga Bin Kim
