프론트킷
충청남도 고향사랑 기부제
마음모아 충청남도
FRONT KIT developed Brand Identity, Main graphics and Motion graphics for Chungnam Province of South Korea for its "Hometown Donation" Branding. The Campaign Identity is translated into "Your Heart to Your Hometown", and this intuitive brand slogan implies that the 'act of donation' is 'gathering heart to make one's hometown better'. Reflecting this motif to the visualization, the dot elements symbolizing the acts of donation are collected towards the identity in the center.
