프론트킷 frontkit
MONLAVE 몽라브
Brand Story | BI | Graphic | Package Design | Application
Front Kit carried out the branding of "Mon Lave," the premium Jeju brand. The brand identity was developed with the motif of the carefully stacked shape of freshly harvested fruits, which looks like the traditional basalt stone wall of Jeju Island. This identity and the key visuals were reflected in its application design, communication design and spaces in a consistent verbal and visual manner.
프론트킷은 제주 프리미엄 브랜드 몽라브의 통합 브랜딩을 진행하며, 제주도만의 특색과 몽라브 농장의 풍경, 그리고 막 수확해 쌓아둔 과일의 모양을 제주 돌담에 비유하여 비주얼 모티브로 삼았습니다. 이렇게 개발한 언어적 시각적 아이덴티티와 키비주얼은 다양한 애플리케이션과 온오프라인 커뮤니케이션, 그리고 몽라브 공간에 일관적으로 반영되었습니다.
Client: MONLAVE
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Story & Copywriting: Min Gi Hong
Art Direction : Yun Woo Shin
Design: Yun Woo Shin, Gabin Kim, Hyeok Kim
Photo: Gabin Kim
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Story & Copywriting: Min Gi Hong
Art Direction : Yun Woo Shin
Design: Yun Woo Shin, Gabin Kim, Hyeok Kim
Photo: Gabin Kim
