프론트킷 frontkit
CDG Farm
차돌골농원
차돌골농원
Branding | Logo | Graphic | Application
Front Kit conducted the branding for Chadolgol Farm, nestled in a pristine mountain valley of Jeollanam-do Province. The brand identity was designed to highlight the farm's produce, including plums, wasabi, and taro. The typography was inspired by the neat furrows of cultivated fields, while the key visuals captured the fresh, lyrical local sensibility and its harvest. These visual elements were then systematically extended across packaging, leaflets, and other brand applications.
프론트킷은 전남 곡성 차돌골 농원의 브랜딩을 맡아, 매실, 홍감자, 와사비, 토란 등 청정 농산물을 담아내기 위한 브랜드 아이덴티티, 가지런한 밭고랑 라인에서 착안한 타이포그라피, 차돌골의 시원하고 서정적인 감성과 생산물의 이미지를 형상화한 키비주얼을 개발하고, 배리에이션을 통해 패키지, 리플렛 등 애플리케이션 디자인을 진행하였습니다.
-
Client: CDG Farm
Creative Direction: Min Ah Hong
Design: Yun Woo Shin
Photo: Yun Woo Shin
Creative Direction: Min Ah Hong
Design: Yun Woo Shin
Photo: Yun Woo Shin
