프론트킷
HAESI 해시
HANJINBI
한진비
한진비
Branding | Package
FRONT KIT conducted a series of branding of Korean premium red ginseng brand, HANJINBI.
The branding process included story telling, brand logo and master graphic design and package designs on its 5 lines of product. Particularly, the old Korean king’s mark depicted on the royal garment was represented on the symbol mark and the graphic motive in order to make a dignitary impact. Also, Korean traditional painting was borrowed as the background of the package design.
The branding process included story telling, brand logo and master graphic design and package designs on its 5 lines of product. Particularly, the old Korean king’s mark depicted on the royal garment was represented on the symbol mark and the graphic motive in order to make a dignitary impact. Also, Korean traditional painting was borrowed as the background of the package design.
*Image from "10 Symbols of Longevity"
Korean Gogung Museum (National Palace Museum of Korea)
Korean Gogung Museum (National Palace Museum of Korea)
Client: HAESI
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Brand Story & Copywriting: Min Gi Hong
Design: Hyeok Kim, Jung In Lee
Photo: HAESI, Ga Bin Kim
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Brand Story & Copywriting: Min Gi Hong
Design: Hyeok Kim, Jung In Lee
Photo: HAESI, Ga Bin Kim
