프론트킷
2022 서해안 친환경 주간
Dear Seohaean
친해하는 서해안
친해하는 서해안
FRONT KIT developed the Verbal and Visual Identity of “2022 Dear SeoHaeAn” along with its communication strategies.
The title and the storytelling suggests’ friendly attitudes’ toward Seohaean, the West Sea Shore of Korean Peninsula in order to build familiarity and emotional connections that will eventually motivate people to protect the precious sea and numerous marine lives. This approach was applied to the verbalization and visualization of the specialty of Seohaean including the fascinating sunset, vast mud flats, and the sea.
The title and the storytelling suggests’ friendly attitudes’ toward Seohaean, the West Sea Shore of Korean Peninsula in order to build familiarity and emotional connections that will eventually motivate people to protect the precious sea and numerous marine lives. This approach was applied to the verbalization and visualization of the specialty of Seohaean including the fascinating sunset, vast mud flats, and the sea.
프론트킷은 "2022 서해안 친환경 주간"의 행사 통합 브랜딩을 통해, 메인 행사와 5가지의 하위 행사에 대한 시각적/언어적 아이덴티티 개발 및 어플리케이션 디자인을 진행하였습니다. 서해안에 대한 인식 변화를 꾀하고 대국민 호감도를 높이기 위해 "친해하는 서해안"을 네이밍하였고 슬로건과 브랜드스토리를 개발하였습니다. 한편, 서해안의 갯벌, 일몰, 바다를 모티브로 개발한 키비주얼을 각 행사 및 어플리케이션에 확장적으로 반영하여 매력적이고 통일성 있는 시각화를 완성하였습니다.
Client: Chungnam Innovation Center
Agency: FRONT KIT, Mercurial
Creative Direction: Min Ah Hong
Verbal Identity: Min Gi Hong
Art Direction: Goeun Park
Design: Goeun Park, Yun Woo Shin, Hyeok Kim, Min Ah Hong
Motion: Riwon Kim
Story & Copywriting: Min Gi Hong
Agency: FRONT KIT, Mercurial
Creative Direction: Min Ah Hong
Verbal Identity: Min Gi Hong
Art Direction: Goeun Park
Design: Goeun Park, Yun Woo Shin, Hyeok Kim, Min Ah Hong
Motion: Riwon Kim
Story & Copywriting: Min Gi Hong
