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LABINCUBE 랩인큐브
Brand Strategy | Art Direction | Identity Guideline | Graphic
노벨 화학상에 빛나는 MOF(Metal-organic Framework:금속유기체) 기술을 바탕으로 한 신소재 기술기업 랩인큐브의 통합 브랜딩을 수행하였다. 사람과 기술의 만남, 다양한 차원에서의 혁신, MOF 기술의 개념화 등을 상징하기 위해 기업 아이덴티티(CI), 브랜드 디자인 시스템, 애플리케이션 베리에이션과 커뮤니케이션 디자인을 진행하였다. 한편, 공기/수질 청정 소재 사업부와 바이오 메디컬 사업부 간의 관계성 및 사업 확장성을 고려하여 브랜드 아키텍처를 리빌딩한 후, 랩인큐브의 원천기술 및 산업 분야별 MOF 기술을 브랜딩하여 버벌/비주얼 아이덴티티와 스토리텔링을 개발하였다. 개발된 브랜드 자산은 서로 연결되어 시너지를 창출할 수 있도록 시스템화 하였으며, 이를 바탕으로 하위 제품군에 대한 브랜딩도 진행하였다.
FRONT KIT delivered integrated branding for LABINCUBE, built on MOF (Metal-Organic Framework) technology recognized by the Nobel Prize in Chemistry. The renewed CI represents the convergence of people and technology, multidimensional innovation, and the conceptual framework of MOF technology. A comprehensive brand design system, application extensions, and communication assets were subsequently developed.
The brand architecture was restructured to reflect the relationship and scalability between the Air & Water Clean Materials division and the Biomedical division. In parallel, FRONT KIT branded LABINCUBE’s core technology, CUBRIX, along with sector-specific derivative technologies, developing both verbal and visual identities as well as a cohesive narrative system.
All brand assets were systematized to ensure interconnectivity and synergy, providing a foundation for the branding of sub-product lines.
The brand architecture was restructured to reflect the relationship and scalability between the Air & Water Clean Materials division and the Biomedical division. In parallel, FRONT KIT branded LABINCUBE’s core technology, CUBRIX, along with sector-specific derivative technologies, developing both verbal and visual identities as well as a cohesive narrative system.
All brand assets were systematized to ensure interconnectivity and synergy, providing a foundation for the branding of sub-product lines.
Client: Labincube
Creative Direction: Min Ah Hong
Brand Strategy & Verbal Identity: Min Gi Hong
Design Lead: Hyeok Kim
Design Support: Yun Woo Shin, Da Yeon Lee, Seong Ho Kim, Woo Jung Park
